Many assume the first step to starting your own website is design, but choosing the right domain name is equally important–in fact, perhaps it’s the hardest part of the site creation process. If you consider the difficulty in transferring websites to new URLs – not to mention the potential SEO losses that could occur by doing so – it’s clear that you need to get things right from the start.

How to choose the best domain? How much is a domain really worth?

You need a brand name domain, but to look for auctions and pay top dollar for a domain that someone else may have purchased a few years back may not be worth it. With so many options that the web provides nowadays, you can choose almost any name that you like instead of the regular dot com –  you can choose what is good for your business. Having your own domain name is more professional and it makes it easier to promote your brand.

Let’s say that you want to sell “Gadgets”, the obvious choice will be www.gadgets.com right? We both know that it’s impossible – so let’s figure out a solution to this problem:

If you are planning on selling gadgets inside the U.S  you should try the new .us websites, they are much cheaper by the way…

If your business ships from Las Vegas, you can buy www.Gadgets.vegas for a reasonable price.

If you are still not convinced you should play with the word in a different way like – www.the-online-gadget-store.com.

Registering a domain name is a very important step and not one to be taken lightly. Choosing the right domain name for yourself personally or for business, can make the difference between having a successful web presence or not. 92% of online browsing is done through search engines NOT through the address bar. If you have a brand name, no problem, that is probably open to being purchased, but if you are just opening an e-commerce site then you are going to compete with a lot of sharks out there, don’t let the domain bug you.

Google robots will help your shopper to be directed to your site if he looked for something that you have and of course if you followed all the SEO rules…  In percentage, domain is about 5% out of your total e-commerce website score. Dead links, however, can kill you in a week,  It is more than an annoyance for visitors, it’s bad user experience and search engine have taken note of this.